Merchant Business · Relationship Management · Data Analysis

Every transaction tells
a story worth reading

Samuel builds businesses at the point of sale — 7+ years across merchant acquisition, field leadership, and data analysis in Abuja & Calabar, Nigeria.

3Agent Networks

4Field Staff Led

2Regions Scaled

Summary

The Merchant & The Analyst

Results-driven and field-tested, Samuel has spent over seven years turning dormant kiosks into active, revenue-generating merchants — leading recruitment, training, and daily KPI accountability across a growing agent network.

In parallel, he reads that same data from the other side of the screen: building Excel dashboards, writing SQL, and shaping Power BI reports that turn raw transactions into decisions.

Work Experience

Where the Work Happened

2022 — Present

Abuja, FCT (formerly Calabar)

Samuel Uket Omori POS Business

CEO / Business Owner

Founded and managed a multi-platform POS business across Baxi, Moniepoint, and MTN MoMo Agent
Recruited, trained, and supervised a team of 4 against daily transaction and revenue targets
Acquired and managed merchants across retail, eateries, and service businesses
Monitored daily, weekly, and monthly KPIs — volume, value, and revenue performance
Grew the merchant base and transaction volumes across Calabar and Abuja
Led inactive-merchant reactivation and POS retrieval efforts
Ran ongoing competitor and market analysis to inform growth strategy

2021 — 2024

Abuja, FCT

Skills2Scale Digital

Data Entry Analyst

Managed accurate data entry, validation, and reporting across multiple datasets
Built and maintained Excel dashboards and Power BI reports
Wrote and optimized SQL queries for extraction, cleaning, and analysis
Supported management decisions with timely, accurate KPI reporting
Managed social pages and ran targeted Facebook and Instagram ad campaigns

Key Skills

What He Brings to the Table

Merchant Operations

Merchant acquisition & relationship management
Team leadership & performance management
KPI monitoring & sales target delivery
Market & competitor analysis

Data & Reporting

Microsoft Excel dashboards
Power BI reporting
SQL query writing & optimization
Data entry, validation & cleaning

Platforms

Baxi POS
Moniepoint
MTN MoMo Agent
Facebook & Instagram Ads Manager

Other

Strong communication & interpersonal skills
Valid driver's license — skilled, safe driver
Social media management

Education & Certifications

Credentials on Record

Degree

B.Sc. Conflict Resolution

National Open University of Nigeria (NOUN) — Completed

Certificate

BYU Pathway Worldwide Certificate

Brigham Young University — Idaho, USA